As the eldest of 3 children, I was raised to be a leader. While my team then was small, it made me realize from a young age how much I enjoy leading and mentoring others. Add to that, insatiable creativity, a robust work ethic, and a penchant for planning and organizing (I am a Virgo, after all), and you have an award-winning content leader with nearly 20 years of experience making digital magic.
I empower teams to create their best work and take calculated risks that separate their content from the competition; striving always to establish trends, rather than simply following. With mutual trust and respect as a foundation, my teams consistently produce outstanding results, motivated by pride in their work and joy in its creation. I truly believe that happy employees do the best work, and advocate for the growth and fulfillment of those under my leadership.
I am a creative production expert and seasoned collaborator, working with both internal and external stakeholders to successfully develop, execute, optimize and analyze creative assets across mediums and platforms. By developing and implementing data-informed strategies, I seek to increase brand awareness, engage audiences, and maximize revenue.
